Culture
Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs.
Ethnicity
Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.
Language
English is the predominate language across the US. There are however a number of other languages spoken depending on the market. The following is a look at the degree and dispersion of Non-English languages and language groups spoken by market.
Religion Affiliation
STI Markets range from an Unknown Religious Affiliation of less than 20% to over 70%. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. The percentages below and subsequent map is based on the Religiously Affiliated proportion of the population in the each market.