Culture

Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Amarillo, TX Market.

Ethnicity

Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.

Largest Ethnicity - White

The White Ethnicity makes up the largest share of the Population in the Amarillo, TX Market at 53%. This is yields a location quotient of 0.9 time the national average. Subsequently the Amarillo, TX Market ranks 130th in the proportion of White Population across STI Markets.

Ethnicity Proportion in Market

Figure 11: Ethnicity Proportion in Market

Notable Ethnicity - Hispanic

The proportion of Hispanic Population in the Amarillo, TX Market is notable. This ethnicity comprises 36.7% of the market’s population, yielding a location quotient of 1.97 time the national average. Subsequently the Amarillo, TX Market ranks 18th in the proportion of Hispanic Population across STI Markets.

Sub-Market Ethnic Dispersion

Ethnicity Thematic

Figure 12: Ethnicity Thematic

Ancestry

Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.

Largest Ancestries - Mexican, German, and Scotch Irish

Large ancestries in the Amarillo, TX Market include Mexican, German, and Scotch Irish . These ancestries make up 30.5%, 5.4%, and 4.9% of the total population, respectively. When comparing to national proportions, the Mexican ancestry is the most notable with a location quotient of 2.75 the proportion of this ancestry ranks 16th across STI Markets.

Sub-Market Ancestry Dispersion

Looking at those 3 Ancestries, which are most prevalent across the market.

Ancestry Thematic

Figure 13: Ancestry Thematic

Other Notable Ancestries - None

Language

English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Amarillo, TX market.

Non-English Languages - Spanish, German, and Other

The most widely spoken Non-English Languages in the Amarillo, TX Market include Spanish, German, and Other . These languages make up 22.8%, 5.4%, and 3.7% of the over 5 population, respectively. When comparing to national proportions, the Other language is the most notable with a location quotient of 0.73 the proportion of this language ranks 126th across STI Markets.

Sub-Market Language Dispersion

Looking at those 3 languages, which are most prevalent across the market.

Language Thematic

Figure 14: Language Thematic

Other Notable Languages - Other Asian

The Amarillo, TX Market is also home to a larger than average share of people who speak Other Asian language. This language accounts for 0.6% of the over 5 population. With a location quotient of 1.5 the Other Asian language ranks 14th across STI Markets.

Religion

29% of the population in the Amarillo, TX Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 145th across STI Markets. The following looks at the remaining 71% of the population that are affiliated.

It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.

Laregest Religions - Evangelical, Mainline, and Catholic

The 3 largest main religions in the Amarillo, TX Market are Evangelical, Mainline, and Catholic . These religions make up 54.7%, 23.5%, and 17.5% of the affiliated population, respectively. When comparing to national proportions, the Evangelical religion is the most notable with a location quotient of 2.18 the proportion of this religion ranks 26th across STI Markets.

Religous Proportion in the Market

Figure 15: Religous Proportion in the Market

Sub-Market Religious Dispersion

In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.

Religous Thematic

Figure 16: Religous Thematic

Other Notable Religions - None