Culture
Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Alaska, AK Market.
Ethnicity
Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.
Largest Ethnicity - White
The White Ethnicity makes up the largest share of the Population in the Alaska, AK Market at 58.9%. This is yields a location quotient of 1.01 time the national average. Subsequently the Alaska, AK Market ranks 115th in the proportion of White Population across STI Markets.

Figure 12: Ethnicity Proportion in Market
Notable Ethnicity - Other
The proportion of Other Population in the Alaska, AK Market is notable. This ethnicity comprises 25% of the market’s population, yielding a location quotient of 4.9 time the national average. Subsequently the Alaska, AK Market ranks 3rd in the proportion of Other Population across STI Markets.
Ancestry
Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.
Largest Ancestries - Native_American, German, and Scotch Irish
Large ancestries in the Alaska, AK Market include Native_American, German, and Scotch Irish . These ancestries make up 13.4%, 8%, and 6.8% of the total population, respectively. When comparing to national proportions, the Native_American ancestry is the most notable with a location quotient of 22.33 the proportion of this ancestry ranks 2nd across STI Markets.
Language
English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Alaska, AK market.
Non-English Languages - Other, German, and Spanish
The most widely spoken Non-English Languages in the Alaska, AK Market include Other, German, and Spanish . These languages make up 25%, 8%, and 3.5% of the over 5 population, respectively. When comparing to national proportions, the Other language is the most notable with a location quotient of 4.9 the proportion of this language ranks 3rd across STI Markets.
Religion
58% of the population in the Alaska, AK Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 28th across STI Markets. The following looks at the remaining 42% of the population that are affiliated.
It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.
Laregest Religions - Evangelical, Mainline, and Catholic
The 3 largest main religions in the Alaska, AK Market are Evangelical, Mainline, and Catholic . These religions make up 27.3%, 22.6%, and 19.9% of the affiliated population, respectively. When comparing to national proportions, the Evangelical religion is the most notable with a location quotient of 1.09 the proportion of this religion ranks 78th across STI Markets.

Figure 16: Religous Proportion in the Market
Sub-Market Religious Dispersion
In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.

Figure 17: Religous Thematic
Other Notable Religions - Orthodox and Mormon
The Alaska, AK Market is also home to a larger than average share of Orthodox and Mormon religiously affiliated Population. These religious groups account for 15.2% and 13.3% of the religiously affiliated Population, respectively. With location quotient of 13.82 and 3.24 the Orthodox and Mormon religions rank 1st and 15th across STI Markets, respectively.