Culture

Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Milwaukee-Racine-Kenosha, WI Market.

Ethnicity

Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.

Largest Ethnicity - White

The White Ethnicity makes up the largest share of the Population in the Milwaukee-Racine-Kenosha, WI Market at 68.7%. This is yields a location quotient of 1.17 time the national average. Subsequently the Milwaukee-Racine-Kenosha, WI Market ranks 86th in the proportion of White Population across STI Markets.

Ethnicity Proportion in Market

Figure 11: Ethnicity Proportion in Market

Notable Ethnicity - White

The proportion of White Population in the Milwaukee-Racine-Kenosha, WI Market is notable. This ethnicity comprises 68.7% of the market’s population, yielding a location quotient of 1.17 time the national average. Subsequently the Milwaukee-Racine-Kenosha, WI Market ranks 86th in the proportion of White Population across STI Markets.

Sub-Market Ethnic Dispersion

Ethnicity Thematic

Figure 12: Ethnicity Thematic

Ancestry

Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.

Largest Ancestries - German, Mexican, and Scotch Irish

Large ancestries in the Milwaukee-Racine-Kenosha, WI Market include German, Mexican, and Scotch Irish . These ancestries make up 22.8%, 7.9%, and 5.8% of the total population, respectively. When comparing to national proportions, the German ancestry is the most notable with a location quotient of 2.89 the proportion of this ancestry ranks 14th across STI Markets.

Sub-Market Ancestry Dispersion

Looking at those 3 Ancestries, which are most prevalent across the market.

Ancestry Thematic

Figure 13: Ancestry Thematic

Other Notable Ancestries - Polish, Scandinavian, and Dutch

The Milwaukee-Racine-Kenosha, WI Market is also home to a larger than average share of people with Polish, Scandinavian, and Dutch Ancestries. These ancestries account for 5.6%, 4%, and 0.8% of the population, respectively. With location quotient of 3.73, 2.11, and 1.33 the Polish, Scandinavian, and Dutch Ancestries rank 5th, 32nd, and 38th across STI Markets, respectively.

Language

English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Milwaukee-Racine-Kenosha, WI market.

Non-English Languages - German, Spanish, and Other

The most widely spoken Non-English Languages in the Milwaukee-Racine-Kenosha, WI Market include German, Spanish, and Other . These languages make up 22.8%, 7.4%, and 3.9% of the over 5 population, respectively. When comparing to national proportions, the German language is the most notable with a location quotient of 2.89 the proportion of this language ranks 14th across STI Markets.

Sub-Market Language Dispersion

Looking at those 3 languages, which are most prevalent across the market.

Language Thematic

Figure 14: Language Thematic

Other Notable Languages - French

The Milwaukee-Racine-Kenosha, WI Market is also home to a larger than average share of people who speak French language. This language accounts for 1.4% of the over 5 population. With a location quotient of 1.17 the French language ranks 40th across STI Markets.

Religion

45% of the population in the Milwaukee-Racine-Kenosha, WI Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 85th across STI Markets. The following looks at the remaining 55% of the population that are affiliated.

It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.

Laregest Religions - Catholic, Mainline, and Evangelical

The 3 largest main religions in the Milwaukee-Racine-Kenosha, WI Market are Catholic, Mainline, and Evangelical . These religions make up 43%, 25.9%, and 23.5% of the affiliated population, respectively. When comparing to national proportions, the Catholic religion is the most notable with a location quotient of 1.11 the proportion of this religion ranks 47th across STI Markets.

Religous Proportion in the Market

Figure 15: Religous Proportion in the Market

Sub-Market Religious Dispersion

In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.

Religous Thematic

Figure 16: Religous Thematic

Other Notable Religions - Orthodox and Black Protestant

The Milwaukee-Racine-Kenosha, WI Market is also home to a larger than average share of Orthodox and Black Protestant religiously affiliated Population. These religious groups account for 2.3% and 2% of the religiously affiliated Population, respectively. With location quotient of 2.09 and 1.25 the Orthodox and Black Protestant religions rank 7th and 39th across STI Markets, respectively.