Culture

Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Rio Grande Valley, TX Market.

Ethnicity

Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.

Largest Ethnicity - Hispanic

The Hispanic Ethnicity makes up the largest share of the Population in the Rio Grande Valley, TX Market at 91.5%. This is yields a location quotient of 4.92 time the national average. Subsequently the Rio Grande Valley, TX Market ranks 1st in the proportion of Hispanic Population across STI Markets.

Ethnicity Proportion in Market

Figure 11: Ethnicity Proportion in Market

Notable Ethnicity - Hispanic

The proportion of Hispanic Population in the Rio Grande Valley, TX Market is notable. This ethnicity comprises 91.5% of the market’s population, yielding a location quotient of 4.92 time the national average. Subsequently the Rio Grande Valley, TX Market ranks 1st in the proportion of Hispanic Population across STI Markets.

Sub-Market Ethnic Dispersion

Ethnicity Thematic

Figure 12: Ethnicity Thematic

Ancestry

Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.

Largest Ancestries - Mexican, Central American, and Puerto Rican

Large ancestries in the Rio Grande Valley, TX Market include Mexican, Central American, and Puerto Rican . These ancestries make up 85.2%, 0.5%, and 0.3% of the total population, respectively. When comparing to national proportions, the Mexican ancestry is the most notable with a location quotient of 7.68 the proportion of this ancestry ranks 1st across STI Markets.

Sub-Market Ancestry Dispersion

Looking at those 3 Ancestries, which are most prevalent across the market.

Ancestry Thematic

Figure 13: Ancestry Thematic

Other Notable Ancestries - None

Language

English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Rio Grande Valley, TX market.

Non-English Languages - Spanish, Other, and German

The most widely spoken Non-English Languages in the Rio Grande Valley, TX Market include Spanish, Other, and German . These languages make up 78.4%, 0.6%, and 0.3% of the over 5 population, respectively. When comparing to national proportions, the Spanish language is the most notable with a location quotient of 1.28 the proportion of this language ranks 1st across STI Markets.

Sub-Market Language Dispersion

Looking at those 3 languages, which are most prevalent across the market.

Language Thematic

Figure 14: Language Thematic

Other Notable Languages - None

Religion

49% of the population in the Rio Grande Valley, TX Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 66th across STI Markets. The following looks at the remaining 51% of the population that are affiliated.

It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.

Laregest Religions - Catholic, Evangelical, and Mainline

The 3 largest main religions in the Rio Grande Valley, TX Market are Catholic, Evangelical, and Mainline . These religions make up 75.7%, 13.1%, and 6.8% of the affiliated population, respectively. When comparing to national proportions, the Catholic religion is the most notable with a location quotient of 1.96 the proportion of this religion ranks 4th across STI Markets.

Religous Proportion in the Market

Figure 15: Religous Proportion in the Market

Sub-Market Religious Dispersion

In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.

Religous Thematic

Figure 16: Religous Thematic

Other Notable Religions - None