Culture
Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the San Francisco-Santa Rosa, CA Market.
Ethnicity
Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.
Largest Ethnicity - White
The White Ethnicity makes up the largest share of the Population in the San Francisco-Santa Rosa, CA Market at 39.4%. This is yields a location quotient of 0.67 time the national average. Subsequently the San Francisco-Santa Rosa, CA Market ranks 151st in the proportion of White Population across STI Markets.
Figure 11: Ethnicity Proportion in Market
Notable Ethnicity - Asian
The proportion of Asian Population in the San Francisco-Santa Rosa, CA Market is notable. This ethnicity comprises 23.4% of the market’s population, yielding a location quotient of 4.03 time the national average. Subsequently the San Francisco-Santa Rosa, CA Market ranks 3rd in the proportion of Asian Population across STI Markets.
Ancestry
Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.
Largest Ancestries - Mexican, Chinese, and South East Asian
Large ancestries in the San Francisco-Santa Rosa, CA Market include Mexican, Chinese, and South East Asian . These ancestries make up 16.1%, 8.9%, and 7.1% of the total population, respectively. When comparing to national proportions, the Chinese ancestry is the most notable with a location quotient of 6.85 the proportion of this ancestry ranks 1st across STI Markets.
Sub-Market Ancestry Dispersion
Looking at those 3 Ancestries, which are most prevalent across the market.
Figure 13: Ancestry Thematic
Other Notable Ancestries - Japanese, Hawaiian_PI, and South Central Asian
The San Francisco-Santa Rosa, CA Market is also home to a larger than average share of people with Japanese, Hawaiian_PI, and South Central Asian Ancestries. These ancestries account for 0.8%, 0.6%, and 4.3% of the population, respectively. With location quotient of 4, 3, and 2.69 the Japanese, Hawaiian_PI, and South Central Asian Ancestries rank 5th, 9th, and 3rd across STI Markets, respectively.
Language
English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the San Francisco-Santa Rosa, CA market.
Non-English Languages - Spanish, Chinese, and Other
The most widely spoken Non-English Languages in the San Francisco-Santa Rosa, CA Market include Spanish, Chinese, and Other . These languages make up 16.3%, 8.9%, and 6.8% of the over 5 population, respectively. When comparing to national proportions, the Chinese language is the most notable with a location quotient of 6.85 the proportion of this language ranks 1st across STI Markets.
Sub-Market Language Dispersion
Looking at those 3 languages, which are most prevalent across the market.
Figure 14: Language Thematic
Other Notable Languages - Other Asian, Korean, and Tagalog
The San Francisco-Santa Rosa, CA Market is also home to a larger than average share of people who speak Other Asian, Korean, and Tagalog languages. These languages account for 1.2%, 1%, and 3.4% of the over 5 population, respectively. With location quotient of 3, 2, and 1.36 the Other Asian, Korean, and Tagalog languages rank 2nd, 7th, and 2nd across STI Markets, respectively.
Religion
59% of the population in the San Francisco-Santa Rosa, CA Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 25th across STI Markets. The following looks at the remaining 41% of the population that are affiliated.
It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.
Laregest Religions - Catholic, Mainline, and Evangelical
The 3 largest main religions in the San Francisco-Santa Rosa, CA Market are Catholic, Mainline, and Evangelical . These religions make up 58.2%, 13%, and 12.4% of the affiliated population, respectively. When comparing to national proportions, the Catholic religion is the most notable with a location quotient of 1.5 the proportion of this religion ranks 22nd across STI Markets.
Figure 15: Religous Proportion in the Market
Sub-Market Religious Dispersion
In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.
Figure 16: Religous Thematic
Other Notable Religions - Orthodox, Muslim, and Jewish
The San Francisco-Santa Rosa, CA Market is also home to a larger than average share of Orthodox, Muslim, and Jewish religiously affiliated Population. These religious groups account for 2.2%, 3.9%, and 4.8% of the religiously affiliated Population, respectively. With location quotient of 2, 1.95, and 1.66 the Orthodox, Muslim, and Jewish religions rank 9th, 11th, and 8th across STI Markets, respectively.