Culture
Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Fresno-Merced-Porterville, CA Market.
Ethnicity
Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.
Largest Ethnicity - Hispanic
The Hispanic Ethnicity makes up the largest share of the Population in the Fresno-Merced-Porterville, CA Market at 57.3%. This is yields a location quotient of 3.08 time the national average. Subsequently the Fresno-Merced-Porterville, CA Market ranks 5th in the proportion of Hispanic Population across STI Markets.
Figure 11: Ethnicity Proportion in Market
Notable Ethnicity - Hispanic
The proportion of Hispanic Population in the Fresno-Merced-Porterville, CA Market is notable. This ethnicity comprises 57.3% of the market’s population, yielding a location quotient of 3.08 time the national average. Subsequently the Fresno-Merced-Porterville, CA Market ranks 5th in the proportion of Hispanic Population across STI Markets.
Ancestry
Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.
Largest Ancestries - Mexican, South East Asian, and German
Large ancestries in the Fresno-Merced-Porterville, CA Market include Mexican, South East Asian, and German . These ancestries make up 52.8%, 4.3%, and 2.1% of the total population, respectively. When comparing to national proportions, the Mexican ancestry is the most notable with a location quotient of 4.76 the proportion of this ancestry ranks 5th across STI Markets.
Sub-Market Ancestry Dispersion
Looking at those 3 Ancestries, which are most prevalent across the market.
Figure 13: Ancestry Thematic
Other Notable Ancestries - Japanese and Native_American
The Fresno-Merced-Porterville, CA Market is also home to a larger than average share of people with Japanese and Native_American Ancestries. These ancestries account for 0.3% and 0.7% of the population, respectively. With location quotient of 1.5 and 1.17 the Japanese and Native_American Ancestries rank 12th and 41st across STI Markets, respectively.
Language
English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Fresno-Merced-Porterville, CA market.
Non-English Languages - Spanish, Other, and Other Indo Euro
The most widely spoken Non-English Languages in the Fresno-Merced-Porterville, CA Market include Spanish, Other, and Other Indo Euro . These languages make up 38.5%, 3.9%, and 2.5% of the over 5 population, respectively. When comparing to national proportions, the Other language is the most notable with a location quotient of 0.76 the proportion of this language ranks 113th across STI Markets.
Religion
47% of the population in the Fresno-Merced-Porterville, CA Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 73rd across STI Markets. The following looks at the remaining 53% of the population that are affiliated.
It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.
Laregest Religions - Catholic, Evangelical, and Mainline
The 3 largest main religions in the Fresno-Merced-Porterville, CA Market are Catholic, Evangelical, and Mainline . These religions make up 70%, 17.4%, and 6% of the affiliated population, respectively. When comparing to national proportions, the Catholic religion is the most notable with a location quotient of 1.81 the proportion of this religion ranks 8th across STI Markets.
Figure 15: Religous Proportion in the Market
