STI: Spending Patterns
STI: Spending Patterns
Discover consumer spending habits and price potential in your trade areas
How valuable would it be to know how much consumers in your trade areas spend on relevant products and services — and how much they are willing to pay for them?
Knowing consumers’ spending habits in over 600 products and service categories by geographic area and the prices they have the potential to pay for these items helps companies make informed decisions on everything from site location, to merchandising, to marketing. Getting answers to these questions is as easy as adding STI: Spending Patterns to your research engine.
The source of STI: Spending Patterns data is the Bureau of Labor Statistics (BLS). It is based on the annual Consumer Expenditure Survey, which measures the spending habits of U.S. consumers. Every quarter, Synergos Technologies models this raw data and delivers a weekly per capita, an average spending per capita per week, and a consumer price potential by spending category.
STI: Spending Patterns Features & Benefits
Use the data to pinpoint consumers by their spending patterns, segment consumers by spending habits, review your product offerings, and target promotions.
STI: Spending Patterns is modeled at the block-level, which allows companies to identify consumer spending patterns and spending price potential with precision.
Market Outlook compares the current supply of goods and services in trade areas to the current consumer demand. While STI: Spending Patterns tells you what consumers are currently purchasing and how much they are willing to pay in the future in specific product and service categories. Together, these two products deliver extremely rich knowledge about consumers within specific trade areas.
Unlike other consumer spending products, STI: Spending Patterns includes specialty data on the spending habits of people living in group quarters. This insight is valuable for retailers with college dormitory residents living in their trade areas.
Test STI: Spending Patterns in Your Trade Area
Unleash your research potential and enjoy greater confidence in your research — with today’s leading quarterly population and demographic data.