15th Annual PopStats Research Conference

Registration is closed.

Thank you to all who attended the 15th Annual PopStats Research Conference. It was great to see everyone, and we hope you enjoyed the chance to network, share ideas, and learn alongside industry colleagues once again. We cannot thank our speakers enough!  Each speaker presented topics that were thought-provoking, educational, and explored the new frontiers of data analytics. We appreciate the overwhelmingly positive feedback and hearing your thoughts on the conference. This feedback continues to help us to improve this conference year after year. Please subscribe to our newsletter, and our LinkedIn feed to stay on top of highlights and special notes from this year’s conference. We look forward to seeing you again next year at the 16th Annual PopStats Research Conference.

 

Andy Verostek – Co-Founder at Global Planning Solutions, LLC

“Market Planning for Emerging Markets”

Ben Witten – Solutions Engineering at Placer.ai

“Past, Present and Future of the shopping center experience”

Brian Quinn – Director of Real Estate Research at Tractor Supply

“Real Estate Market Planning – Location Analytics: Driving Intelligent Growth”

Brian Strickland – Senior Director of Client Services at Kalibrate

“Omnichannel Analysis – Approaches in Measuring the Interaction Between Store and eCommerce Sales”

David Chipman – Head of Real Estate Strategy at The Aspen Group

“Using Foot Traffic Data and Potential Issues in Retail Site Selection”

Kristin Goedke – Development & Market Planning Strategy Leader at Papa John’s

“Changing Development Plans in the Midst of a Pandemic”

Kyle Day – Executive Vice President of Data Products at Synergos Technologies

“Data Reliability, Methods, and Visualization for Emerging Markets”

Pablo Gonzalez – Vice President of Sales and Marketing at Synergos Technologies

“Community Discovery and Engagement – From Online to IRL”

Robert Welch – President at Synergos Technologies

Subscribe to our email list and follow us on social media to stay up to date as we announce more speakers and other conference news!

March 27-30, 2022

The following is a general agenda for the STI: PopStats™ 2022 Research Conference. Like in previous years, in addition to the listed events, we will be providing ample time for you to network with your peers in the research industry.

This year’s agenda will be comprised of five major initiatives or series. With each series focused on a major theme:

  1. Research – The research series is a compilation of discussions and demonstrations by major retailers and developers of what they are doing at the home office or in the field to better understand their markets from a research perspective.
  2. Theoretical – In past conferences, we asked the audience if they would like to see more topics that were theoretical in nature. The overwhelming answer was, “Yes!” Therefore, topics relevant to market research, but perhaps still on the drawing board, will be presented for the audience to contemplate and discuss.
  3. Methodology – The most popular series last year by far was methodology. We reveal the intricacies of our methodology in developing the STI product line. This is not an infomercial, but rather, a detailed discussion of what makes our technology ‘tick’! We believe the more the end-user understands the technology and its assumptions, the better they are prepared to use it.
  4. Technique – The technique series looks at specific research techniques. Techniques can range from mathematical (indexing) to practical (GIS).
  5. Management – The management series focuses on issues that affect the role of the research manager and tools they can use that will help their department flourish.

General Schedule

Sunday – March 27, 2022

  • 6:00pm – 8:00pm: Pickup conference materials – Main Lobby (Look for the STI: PopStats™ Banner)

Monday – March 28, 2022

  • 7:00am – 8:30am: Breakfast Buffet
  • 8:30am – 9:00am: Welcome and Opening Comments
    Robert Welch | Synergos Technologies, Inc.
  • 9:00am – 10:00am: Data Reliability, Methods, and Visualization for Emerging Markets
    Kyle Day | Synergos Technologies, Inc.
  • 10:00am – 10:30am: Morning Break (Beverage Service/Light Snack)
  • 10:30am – 11:30am: Market Planning for Emerging Markets
    Andy Verostek | Global Planning Solutoins, LLC
  • 11:30am – 1:00pm: Lunch and Networking
  • 1:00pm – 2:00pm: Past, Present, and Future of the Shopping Center Experience
    Ben Witten | Placer.ai
  • 2:00pm – 3:00pm: Changing Development Plans in the Midst of a Pandemic
    Kristen Goedke | Papa John’s
  • 3:00pm – 3:30pm: Afternoon Break (Beverage Service/Light Snack)
  • 3:30pm – 5:00pm: STI: Product Family in Action
    Robert Welch | Synergos Technologies, Inc.
  • 6:30pm – 7:30pm: Reception (Open Bar)
  • 7:30pm – 10:00pm: “Thank You Celebration Dinner” (Menu Service)

Tuesday – March 29, 2022

  • 7:00am – 8:30am: Breakfast Buffet
  • 8:30am – 9:00am: Top Growth Markets for 2022
    Robert Welch | Synergos Technologies, Inc.
  • 9:00am – 10:00am: Real Estate Market Planning – Location Analytics: Driving Intelligent Growth
    Brian Quinn | Tractor Supply Company
  • 10:00am – 10:30am: Morning Break (Beverage Service/Light Snack)
  • 10:30am – 11:30am: Omnichannel Analysis – Approaches in Measuring the Interaction Between Store and eCommerce Sales
    Brian Strickland | Kalibrate
  • 11:30am – 1:00pm: Lunch and Networking
  • 1:00pm – 2:00pm: Community Discovery and Engagement – From Online to IRL
    Pablo Gonzalez | Synergos Technologies
  • 2:00pm – 3:00pm: Using Foot Traffic Data and Potential Issues in Retail Site Selection
    David Chipman | The Aspen Group
  • 3:00pm – 3:30pm: Afternoon Break (Beverage Service/Light Snack)
  • 3:30pm – 4:30pm: Synergos Initiatives and Tools
    Kyle Daty | Synergos Technologies, Inc.
  • 4:30pm – 5:00pm: Closing Remarks for the Day
    Robert Welch | Synergos Technologies, Inc.
  • 5:00pm – till: “Out on the town!”

Wednesday – March 30, 2022

  • 7:00am – 8:30am: Breakfast Buffet
  • 8:30am – 10:30am: STI: PopStats Data Methodologies
    Robert Welch | Synergos Technologies, Inc.
  • 10:30am – 11:00am: Morning Break (Beverage Service/Light Snack)
  • 11:000am – 12:00pm: “STI: Market Outlook Data Methodologies”
    Robert Welch | Synergos Technologies, Inc.
  • 12:00pm – 12:30pm Closing Remarks

Subscribe to our email list and follow us on social media to stay up to date as we announce more speakers, agenda times, and other conference news!

“If I can only attend one conference a year, it will be the STI: PopStats Research Conference.”

Many past attendees of the annual Research Conference have made some version of this statement – citing peer networking, in-depth product methodology discussions, best-practice case histories, forward-thinking theoretical discussions, and more as their justification. While we appreciate their positive feedback, this year’s attendees might need more specific facts to help justify the cost of attending this event – especially in today’s more frugal economic climate. Your company may want to know specifically what will be gained from the investment.

We’ve compiled the following list of benefits and values that you will bring back to your organization as payback for the investment of attending the STI: PopStats Research Conference.

  1. ROI justification – You will gain practical research knowledge that will improve decision-making, and save time and money. The Conference’s two-and-a-half days are packed with over one dozen sessions designed to provide knowledge, tactics, and techniques that you can take back to the office and immediately use to improve research processes and enhance results. There is no other research event that offers so much practical, innovative, and business-focused information in so concentrated of a timeframe. If you learn even one tip for improving your research techniques and boosting productivity, it could result in significant savings of time and money – as well as improvements in market research and decision-making.
  2. Industry insight justification – Few people can put a price on the value of interacting with industry peers. The PopStats Research Conference is designed to facilitate and enhance peer-to-peer discussions in several ways, including two morning breakfasts, two daily snack breaks, two group lunches, and the conference networking reception and customer appreciation dinner on the first night. These regular breaks in the sessions provide the perfect casual forum for engaging in meaningful one-on-one conversations where you can glean new ideas, make valuable connections, and stay current on your industry.
  3. Educational justification – The PopStats Conference’s sessions are focused purely on research education and professional development – not on selling – unlike other conferences, which often feel like ongoing infomercials. The event’s educational tracks feature best-in-class speakers and share valuable knowledge about innovative technologies and processes in five topic areas:
    • Research – Practical research case studies.
    • Theoretical – Forward-thinking research theory.
    • Methodology – In-depth discussions of how STI data products work.
    • Technique – How-to discussions, from mathematical to practical.
    • Management – Insights to boost productivity.
  4. Education value justification – The PopStats Research Conference is priced significantly lower than the majority of industry conferences. Our goal is not to make a profit on the event, but to ensure that our clients and partners are able to attend today’s leading event dedicated 100 percent to advancing market research. An equivalent amount of research education would be worth thousands of dollars elsewhere. All meals except for dinner on the second night are included in the Conference fee (the conference has become as well known for its exceptional food as it is for its exceptional industry knowledge sharing).

We are proud to report that many past attendees consider the PopStats Research Conference a major, must-attend, annual industry event. We hope this year will be no exception. And we hope that our brief overview of the conference’s benefits and values will help you justify the investment to your company. Please let us know if we can provide you with any other information.

**Disclaimer – We will no longer be providing a buy 3 get 1 free registration option due to attendee limits we are putting on this year’s conference.