The market’s only and most accurate quarterly demographic data.
Today, market research demands precision. It requires keen market knowledge to make the most profitable location-focused decisions, such as where to open new stores, when to close existing stores, and how to identify new business opportunities. Every research variable needs to be dependable— especially population estimates.
Since its launch in 2001, a growing number of progressive companies have come to depend on STI: PopStats™ quarterly population estimate’s accurate, current, and robust population data. They use it to capture real population growth as it occurs, estimate population counts accurately at low geographic levels, gain in-depth knowledge about specific populations, access data for both historic growth trends and future forecasts—and much more.
“PopStats gives us seemingly infinite knowledge about our customers – where they live, work, and travel. With PopStats we can conduct much more sophisticated market research, including locating our best customers by factors that are critical to Del Taco, such as ethnicity and income. This provides a major customer-targeting advantage, particularly in new markets.”
— Del Taco and Captain D’s Seafood Kitchen
STI: PopStats™ Features & Benefits
Populations across the U.S. are constantly in flux. PopStats data captures these changes, whether up or down, as they occur —and in small geographic areas. Updated estimates are delivered on time every January, April, July, and October. Each update includes the current period and eight recent quarters of history.
PopStats data uses a combination of unique source data from the U.S. Postal Service ZIP + 4 ® records and the U.S. Census, its own proprietary “bottom-up” methodology, and field tests to deliver the most dependable population estimates available. The ZIP + 4 source data adds a household-level quality to the estimates.
PopStats data has grown from 21 variables in 2001 to over 1,200 in 2009. All new variables are based on Synergos Technologies’s dedication to innovation and to fulfilling its clients’ specific data requests. Today researchers can access mortgage-risk data, seasonal data, transient data, eight quarters of historical data, and much more.
PopStats data delivers unlimited benefits to regional and national companies making strategic location decisions — including retailers, real estate developers, communications firms, healthcare entities, and economic development agencies. PopStats data instills greater confidence in companies’ market decisions, supports smarter market investments, and delivers a competitive advantage.
Test STI: PopStats™ in Your Trade Area
Unleash your research potential and enjoy greater confidence in your research — with today’s leading quarterly population and demographic data.