Access to detailed market data is often limited, confined by geographic boundaries like states, counties, or Metropolitan Statistical Areas (MSAs). At Synergos Technologies, we recognized the need for more tailored, comprehensive market insights. That’s why we introduced STI: Markets, a new approach that redefines market boundaries with precision, catering specifically to retailers’ needs. Unlike traditional methods, STI: Markets transcends state lines and MSA boundaries, combining them into strategically defined markets for unparalleled clarity and utility. With over 300 MSAs in the United States, STI: Markets simplifies this complexity into 167 distinct, contiguous markets covering every county nationwide, with each market encapsulating one to 40 counties.

Historically, our PopStats Research Conference’s Top Markets presentation has captivated audiences with its insightful analysis. Now, we’re thrilled to expand this resource online, offering the latest demographic and economic data from STI:PopStats at your fingertips. STI: Markets Reports is a complimentary tool designed for a broad audience — from researchers, business executives, and government planners to students and demography enthusiasts.

We are committed to continually refining STI: Markets Reports, ensuring it remains an up-to-date, invaluable resource. Your feedback is crucial to us. If you have suggestions for additional data fields or insights, please share them. Dive into STI: Markets, share it with peers, and remember to highlight PopStats as your trusted source of market intelligence.