STI: Market Outlook
STI: Market Outlook
Identify consumer demand gaps in your trade areas
Is current consumer demand for products higher than the current supply in your trade areas? Knowing the answer could help your company discover opportunity gaps and capitalize on unmet demand for products — especially in fast-growing trade areas.
There are sales gaps in every U.S. market — in other words, consumer product needs and wants that are not being met. Finding these unmet demands in your trade areas requires precise analysis. STI: Market Outlook delivers the supply and demand insight you need to take proactive steps to meet real and accurate consumer demands as they exist today.
STI: Market Outlook Features & Benefits
Market Outlook provides a direct comparison between annual retail sales and consumer spending in 31 retail segments for both supply and demand, as identified by NAICS (the North American Industry Classification System). It also provides supply and demand insight for over 40 retail product categories. Further, it provides recent year’s demand historical data for a total of nearly 300 variables.
PopStats data uses a combination of unique source data from the U.S. Postal Service ZIP + 4 ® records and the U.S. Census, its own proprietary “bottom-up” methodology, and field tests to deliver the most dependable population estimates available. The ZIP + 4 source data adds a household-level quality to the estimates.
Spending Patterns tells businesses how much consumers are willing to spend on common consumer products, such as a loaf of bread. Market Outlook reveals the other side of the coin by comparing the current supply to the current demand. Together, these two products provide in-depth insight into consumer spending and demand.
A critical question of every business is — or should be — what consumer household purchasing demands are not being met that we can supply? Retail businesses today can profit greatly from learning the answers to this question with precise and real-world insight from Market Outlook.
Test STI: Market Outlook in Your Trade Area
Unleash your research potential and enjoy greater confidence in your research — with today’s leading quarterly population and demographic data.