STI: Market Outlook
Identify consumer demand gaps in your trade areas.
STI: Market Outlook
Identify consumer demand gaps in your trade areas
Is current consumer demand for products higher than the current supply in your trade areas? Knowing the answer could help your company discover opportunity gaps and capitalize on unmet demand for products — especially in fast-growing trade areas.
There are sales gaps in every U.S. market — in other words, consumer product needs and wants that are not being met. Finding these unmet demands in your trade areas requires precise analysis. STI: Market Outlook delivers the supply and demand insight you need to take proactive steps to meet real and accurate consumer demands as they exist today.
When you choose Market Outlook, you gain dependable supply and demand insight, the first-mover advantage, and an ideal companion to other STI data products.
Test STI: Market Outlook in Your Trade Area
STI: Market Outlook Features & Benefits
Measure Consumer Demand by Market
Determine if your merchandise is meeting local household demand in your trade areas
Explore Current Supply by Market
Learn if consumer demand is currently being met
Pinpoint Product Demand Gaps
Discover where opportunities lie to meet consumers’ product needs and wants
Retain Customer Loyalty within Your Markets
Supply the missing demand to keep consumers shopping in your markets versus driving to other trade areas
Prevent Losses in Oversaturated Markets
Learn if there is currently an oversupply of goods for the current demand to avoid saturation
View Data by Both Retail Segments and Product Lines
Analyze supply and demand in 31 retail segments and over 40 product lines to understand market dynamics and identify opportunities, such as, cross—merchandising
Mine Historical Demand Data
Compare past year’s consumer demand to current year
Receive Responsive Customer Service
Enjoy STI’s industry—leading customer service — the highest in the research industry
STI: Market Outlook measures annual retail sales and expenditures by common retail categories and product lines
Market Outlook provides a direct comparison between annual retail sales and consumer spending in 31 retail segments for both supply and demand, as identified by NAICS (the North American Industry Classification System). It also provides supply and demand insight for over 40 retail product categories. Further, it provides recent year’s demand historical data for a total of nearly 300 variables.
Market Outlook helps you capitalize on unmet product demand and opportunities — especially in fast growing markets
PopStats data uses a combination of unique source data from the U.S. Postal Service ZIP + 4 ® records and the U.S. Census, its own proprietary “bottom-up” methodology, and field tests to deliver the most dependable population estimates available. The ZIP + 4 source data adds a household-level quality to the estimates.
Provides the companion data to STI: Spending Patterns
Spending Patterns tells businesses how much consumers are willing to spend on common consumer products, such as a loaf of bread. Market Outlook reveals the other side of the coin by comparing the current supply to the current demand. Together, these two products provide in-depth insight into consumer spending and demand.
A critical question of every business is — or should be — what consumer household purchasing demands are not being met that we can supply? Retail businesses today can profit greatly from learning the answers to this question with precise and real-world insight from Market Outlook.
Test STI: Market Outlook in Your Trade Area
Unleash your research potential and enjoy greater confidence in your research — with today’s leading quarterly population and demographic data.