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Expand the Detail of Your Market Analysis
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If your customers or employees use public transportation, you could increase the
success of your site selection by knowing the proximity of public transportation
to your sites. Similarly, many businesses want to know where the bus routes are,
so that they can locate their businesses away from the bus lines. Either way, the
Public Transportation database gives you all of the information you need, including
all known routes for each city. To further enrich this data, the routes are color-coded.
At a glance, you can easily follow the path of a single route, find the route you are
looking for, and distinguish one route from another. What's more, the entire transportation
network is displayed with a surrounding 1/2-mile buffer. This gives you an at-a-glance
calculation to determine your customers' or employees' ability to conveniently access
public transportation.
For any additional research into public transportation in any city, the database also
conveniently lists the most up-to-date contact information for each city's transportation
authority, including the primary contact's name, address, and phone number, as well as
any other available information. You are assured to have the most up-to-date and accurate
information, because all of the data is based on the 1996 Federal Transportation Association study (FTA).
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The customer demographics of hundreds of thousands of business across the United States
include people who ride public buses as a major form of transportation. Until recently
there was no convenient way to map these public transportation routes when conducting
desktop mapping market analysis. In fact, businesses that wanted this information had
to conduct hours of research to first identify the bus routes, then they had to manually
draw the data into their maps. Now, businesses can include the complete
public transportation systems of over 500 cities from California to New York --- with the
push of a button. These accurate colored routes in MapInfoŽ format add a new element of
precision to any market analysis picture.
